Canada Skateboard and Tech Deck Partnership to Increase Participation in Skateboarding

CANADA SKATEBOARD AND TECH DECK PARTNER TO INCREASE PARTICIPATION IN SKATEBOARDING

Canada Skateboard is proud to announce a partnership with Tech Deck to ‘roll’ out Canada Skateboard’s first ever entry-level guide to skateboarding!

The Tech Deck Start Pushing program will provide skateboarders, parents, coaches, clubs, community groups and sports facilitators with a resource to introduce skateboarders to the culture and community that skates to the beat of a different drummer.

The program's focus is safety and provides a clear game plan of what participants need to get started and how to promote positive learning environments. With skateboarding being named as a permanent Olympic Sport, this resource will provide insight into skateboarding’s unwritten rules surrounding, etiquette at the skatepark, where and what to buy as your first skateboard, and helpful tips for all stakeholders.

“The release of the Tech Deck Start Pushing program is a giant step forward in welcoming new people to skateboarding. The online resources and physical events are Canada Skateboards ‘get started’ guide for first-time skateboarders and sports administrators” - Hagan McCreath, Executive Director, Canada Skateboard.

Tech Deck is also the presenting partner of the Slurpee Canada Skateboard Open Contest Series. This free-to-enter, multi-day activation tour is happening in six cities across Canada.

The Slurpee Canada Skateboard Open Contest series presented by Tech Deck will connect the Canadian skateboard community by hosting seven competitions and five community days running from June through August.

“Skateboarding connected with people during the covid lockdowns. You didn’t need a team or a referee to have fun. It was the perfect sport for a pandemic. Participation numbers are skyrocketing in Canada, and more females, gender, and ethnically diverse groups are getting on board! - Hagan McCreath, Executive Director, Canada Skateboard

Following day.

"“Tech Deck shares a passion for and commitment to growing and celebrating the sport and culture of skateboarding,” said Adam Hyman, VP Marketing and Global Business Team Lead, Wheels and Action at Spin Master. “Tech Deck offers a range of expertly designed fingerboards, ramps and playsets that provide kids and adult fans with a unique skateboarding outlet to practice their skills. We are pleased to be supporting the Start Pushing program and the Slurpee Canada Skateboard Open Series to introduce new athletes to the sport in a safe and fun way and bring the fun and excitement of the competition home.”

- Spinmaster

To learn more about Tech Deck Start Pushing and the Slurpee Canada Skateboard Open Series presented by Tech Deck, please visit www.canadaskateboard.ca

# # # Canada Skateboard acknowledges that we live, work, and play on the occupied and unsurrendered territories of the Indigenous peoples. We are humbled by the opportunity to promote and grow skateboarding upon these ancestral homelands. Canada Skateboard’s mission is to promote, expose, and grow skateboarding in Canada by supporting grassroots initiatives, events, and organizations showcasing skateboarding culture, benefits, and values.

If you are interested in supporting Canada’Skateboard please contact info@canadaskateboard.ca.

For ongoing news, photos, and contest updates, become a fan of Canada Skateboard on Instagram & Facebook and click here to join our newsletter to stay up to date on everything Canada Skateboard-related.

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About Spin Master

Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik’s Cube® and GUND®, and is the global toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol and numerous other original shows, short-form series and feature films. The Company has an established presence in digital games, anchored by the Toca Boca® and Sago Mini® brands, offering open-ended and creative game and educational play in digital environments. Through Spin Master Ventures, the Company makes minority investments globally in emerging companies and start-ups. With over 30 offices in close to 20 countries, Spin Master employs more than 2,000 team members globally. For more information visit spinmaster.com or follow-on Instagram, Facebook and Twitter @spinmaster.